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Vice President of Sales



Vice President, Sales [Northeast/Canada]

East Rutherford, New Jersey


Job purpose

Lead the sales organization in the Northeast/Canada Division by coordinating efforts with Vice Presidents, Regional Vice Presidents, District Managers, Sales Directors, Branch Managers and Sales Representatives to assist the company in achieving its sales and profitability goals.

Duties and responsibilities

Essential duties and responsibilities include the following. Other duties may be assigned. 


  • Work in the field with Sales Directors to develop sales skills and product knowledge.
    • At least 60% of the week (3 days).
  • Debrief with Sales Directors and Branch Managers on a weekly basis to help drive proper communication and strategies within the branch.
  • Utilize Salesforce, Cognos and LogicTrack to:
    • Create strategies to increase sales growth and profitability through the development of new accounts and the growth of existing customers.
    • Review monthly, quarterly and annual sales numbers with the Sales Directors to ensure that budget is exceeded.
    • Review weekly activity of their sales team to ensure proper field time.
    • Make sure we are touching all of our customers and prospects on an ongoing and consistent basis.
    • Utilize LogicTrack to help grow sales in the region and create awareness of large jobs in the territory.
  • Must be able to use data in order to make business decisions.
  • Assist the Branch Managers with the building outside sales rep budgets, defining sales territories and appropriate customer assignments.
  • Lead and manage onboarding process for new sales employees.
  • Work with sales reps to establish and develop target key customers.
  • Assist with the development and selling of National Accounts within respective regions.
  • Accumulate “field intelligence" on competitive activity and market pricing.
  • Lead and execute effective sales blitzes as needed in the region(s).
  • Lead the rollout of sales programs, technology and product launches.
  • Continuously coach regional team on sales techniques and sales tools.
  • If appropriate, develop 2-step opportunities in the region.
  • When and if needed, coordinate resources in the event of a storm to maximize sales.


  • Work with marketing team to develop sales collateral for use by all sales staff.
  • Assist in the development of regional and local marketing programs and yearly calendars.
  • Work with Sales Directors, District Managers and Branch Managers to create and execute key marketing events and promotions
  • Work with Supply Chain to obtain co-op funding for ad-hoc promotions throughout the year to accelerate growth in targeted markets.
  • Manage the website leads received to maximize conversion to new accounts and orders.
  • Providing information to the marketing team for website updates regarding price increases and promos.
  • Organize regional and branch membership and outreach efforts with home building, facility managers, and property owner’s organizations.


  • Lead and manage the Sales Associate program in respective region.
  • Assist Branch Manager in the hiring, training and development of all sales personnel.
  • Identify strengths and weaknesses of the Outside Sales Reps and work with the Branch Manager to generate a plan to improve performance.
  • Constantly recruit for potential sales talent. Have a virtual bench of talent at the ready that can be brought on as a solution for the branch to improve the      talent of the sales team.
  • Involvement in the DLP where needed.


  • Train all branch staff in all aspects of product knowledge & sales skills.
  • Educate and hold accountable the sales and branch organization on the use of Salesforce.
  • Lead System Selling and PAVS courses throughout the year.
  • Learn and train on new sales tools as they become available.


  • Communicate effectively with Branch, Dales Directors, Vice Presidents, Regional Vice Presidents and Executive Leadership to achieve common goals.
  • Must be proficient with Microsoft office, Outlook and web conferencing
    • Must have excellent verbal and non-verbal communication skills
    • Working to schedule personnel for optimum customer service.



To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education And/Or Experience – Bachelor’s degree (B.A.) from four-year college or university; or five to ten years’ related experience and/or training; or equivalent combination of education and experience.

Leadership Skills – Ability to identify and assess talent. Excellent judgment, conflict resolution and problem solving skills. Vice President of Sales should have the ability to mentor, coach and develop others. Motivational leadership skills should include the ability to energize others to excel and gain commitment to the vision and strategies of the company. Maintains a positive and enthusiastic environment even in adverse situations. Looks and acts like an executive. Ability to manage and lead people through change.

Language Skills – Ability to read, analyze, and interpret general business periodicals, professional’s journals, technical procedures, or government regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

Mathematical Skills – Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry. 

Reasoning Ability – Ability to solve practical problems and deal with a variety of concrete variables in situations where limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Certificates, Licenses, Registrations – Valid driver’s license with clean driving record. 

Working conditions  

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally exposed moving mechanical parts; high, precarious places; fumes or airborne particles; toxic or caustic chemicals; and outside weather conditions. The noise level in the work environment is usually moderate.


Physical requirements 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individual with disabilities to perform the essential functions. While performing the duties of this job the employee is regularly required to talk or hear. The employee is frequently required to stand and walk. The employee is occasionally required to sit; use hands to finger, handle, or feel; reach with hands and arms; and climb or balance.




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