Career Opportunities with Beacon Roofing Supply

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Marketing Manager

Location: Herndon, VA

Job purpose

 

The responsibilities of the Marketing Manager include ownership of developing a strategic plan to grow number of customers and revenue focused on the residential and solar business base. This includes but is not limited to: identifying and tracking customers and prospects, developing sales collateral, creating a digital presence and strategy, working with sales on key metrics and contests, generating performance metrics and evaluating trends, and working with eCommerce to drive trial and repeat.  

 Duties and responsibilities 

  •  Understanding the target customer and prospects
    • Ability to synthesize data, reports, and input related to sales, demographics, and other relevant metrics to develop programs and strategies to capture market share
    • Conduct market research and analysis to maintain “best in class” understanding of our customer base
    • Develop clear definitions / customer personas
    • Detect emerging market trends
  •  Develop, strengthen and evolve formal value proposition
    • Create relevant points of parity and points of difference to help sales teams more strongly compete in the residential construction space
    • Work closely with innovation leaders to help uncover and define trends and future products / services to help differentiate Beacon
  •  Develop a holistic and omni-channel marketing strategy. Will include the following, but not limited to:
    • Develop sales tools (both hard copy and digital)
    • Strengthen the online presence to drive awareness and engagement (web, email, SEO/PPC, content, re-targeting, eNewsletters, etc.)
    • Create of a robust public relations / content strategy
    • Construct large scale sales initiatives that focus on helping drive a certain product or category
    • Build Strong relationships with eCommerce to help identify and target customers and prospects for growth
  •  Prepare and present strategies and reports to key internal stakeholders (sales, operations, management) for purposes of making key business decisions 

Qualifications 

  • Bachelor’s degree in business administration, finance, marketing, or in a related discipline required. MBA an additional benefit.
  • At least 3-5 years relevant experience in marketing, strategy, or similar required.
  • Advanced computer literacy with emphasis in MS Excel, MS Word, and MS PowerPoint
  • Preferred skill set:
    • Exceptional research analytical skills
    • Sound judgment, problem solving, and decision-making skills
    • Platform skills to address and teach captive audiences
    • Ability to successfully and simultaneously manage multiple time-sensitive projects
    • Strong writing, communication, and interpersonal skills

 Physical requirements 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job the employee is regularly required to stand; walk; use hands to finger, handle, or feel; talk and hear. The employee is occasionally required to sit; reach with hands and arms; climb or balance; and stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

 

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